How to get in the Music Industry :: essays research papers

trade Secret 1To be successful, it doesnt subject area how good of a musician you are, all that matters is how well you market yourselfDont get me wrong, being good is important to get repeat bookings and referrals. further when you are getting a customer for the first time, all that matters is how well you fag market yourself. If you cant market yourself, being a dandy musician isnt worth a damnMarketing Secret 2Your marketing and advertising must be completely accountable and measurable. allow me simplify, if you run an ad for $100, you should know (down to the penny) the exact profit or loss of your ad. This personal manner, youll know which ads are successful, and which should be dumped like a bad date. If your marketing isnt measurable, youll waste far more money than youll ever make. Take a moment and look at the ads you see in newspapers, magazines, television, etc How many of them can be accurately measured? Thats right none Marketing Secret 3Develop a strong lead co ntemporaries campaign.Lead generation is the most important part of your music business. You see, if you dont yield a constant and consistent stream of highly qualified prospects coming to you You wont be successful. This is one of the most important things that you MUST do to be successful. By using tiny display ads and lead generation letters, you can create a consistent stream of white-hot, qualified prospects. Marketing Secret 4Create a multi-step direct marketing campaign.You cant ship out a crumby brochure one time and expect a gigantic stampede of response. Thats not how it works The easiest and most efficient way to convert prospects to customers is by sending a sequence of perfectly timed and well written letters. This requires almost no work at all, and produces enormous results.Marketing Secret 5Create multiple streams of income.There are a ton of professional musicians making a ton of money because of this secret. For you to be abysmally successful as a professional mu sician, you must have other ways to make money in addition to performing. This doesnt mean that you have a daytime job or you wait tables on the side It means that you have something to sell to your customers and/or other musicians.