Strategic Marketing Management Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Marketing Management - Assignment Example The market segment of OBC is undergraduate courses, post graduate courses, executive MBA programs and other career based courses. OBC can penetrate more into this segment by adding the number of seats for each of their courses. Through this, they will be able to increase the headcount of their students. Product Development: Product development is another option for OBC. This consists of introducing new products in the existing markets. OBC currently offers postgraduate courses in Strategic Management, Leadership, Business English Language and General Business Management. Additionally OBC can introduce Post Graduate course in Finance Specialization. Though finance is offered as a specialization option in the general management course, a specialized course like the strategic management and leadership will help OBC to attract new category of students. Market Development: The third option available for OBC is market development. In the market development stage, OBC has the option to sell its existing courses to the new markets. One way to do this is to attract students from overseas either through direct admissions or through overseas study centres. Diversification: Diversification is the next option for the company as per the Ansoff Matrix. This involves venturing entirely into a new product offering. As far as OBC is concerned, the primary offering is management education. Diversification does not seem to be a viable option for OBC as it is specialized only in educational sector. Based on the above analysis it can be said that the possible growth opportunity for OBC are market development and product development. These are the two strategies that can add value to the organization. The best option for market development for OBC is developing countries. Developing countries like India, China, Brazil, etc. are spending more for overseas education in the recent days. This is one opportunity that OBC can utilize. OBC

Stigma and discrimination of living with HIV in middle-aged people Literature review

Stigma and discrimination of living with HIV in middle-aged people - Literature review Example Despite this fact, the advent and common use of the active antiretroviral drugs that have been used to alleviate the HIV conditions in humans has extended the lives of many people, who, today, find themselves attracted into the old age bracket amidst harbouring HIV status. Other than the number of older people becoming newly infected with the disease, the number of old people who were infected before continue to increase further swelling the number. In this study, old age bracket is considered to be at 50 years and beyond. Past research indicate that the total number of individuals who are living with HIV and aids in the United States was estimated to have increased from 59,649 to 112,447 between the years 200 and 2004. The cities considered to be the epicenters of the occurrence of the disease in the region such as New York have continued to register the highest number of people living with HIV over time. For instance, in New York, over 30% of the total number of people living with HIV is considered to be old, over 50 years and beyond (Barnett & Whiteside, 2006). 25% of those living with the disease in Los Angeles on the other hand fall above 50 years. Owing to these facts, the rate of discrimination and stigma among these people is expected to incre ase and even double over time. Such stigmatization characteristics are mainly common among peers, at workplaces and in homes and are likely to be determined by factors such as age differences, gender categories, race and ethnicity as well as other related social factors such as drugs and substance abuse, and mental health conditions. The number of old people suffering from HIV/AIDS infection has continued to increase in various places around the globe. Various studies have bee n carried out by an increasing number of people to address different aspects of the effects of HIV/AIDS infection in the society

Observation exericise Essay Example | Topics and Well Written Essays - 1500 words

Observation exericise - Essay Example It’s not the dead body, the violence, the physical abuse, and the blood, that thrill me; there is something more. When the camera is focused on a dead victim, I usually turn my face away from what I’m viewing. I hate blood and killing in films either. I’m not a sadist or a violence-prone individual. I’m just a growing up student of films and suspenseful stories of people, their psyche, temperament, and all the circumstances that lead to an individual’s urge to commit crimes. It’s the entire concept of investigation that thrills me; it’s the whole police/crime story. When the main character is able to solve the crime after the complex process of investigation, the climax, the problems are solved, and all the other flaws are resolved, that’s when I’m able to relax and say, â€Å"It’s a great movie. It’s been a fine day.† I like the movies. Before when there were not enough movies on crime and police stories, I would content myself with love stories, and such other childhood films, like musicals and teenage fantasy stories. But as I grew up, the influence of crime fiction in films made a mark on me. But I also love romance, adventure, and fantasy in my teenage life. These I would find in books and magazines, but more on films. What is so striking about police and crime stories is that they can be mixed with other genre, like love story, or a crime of passion, and adventure as the main protagonist goes on solving the crime. The answer to these questions maybe simple, but complex: first, I love the movies being shown in a movie theater, not movies shown or made for television; second crime fiction gives me thrilling and suspense feeling. It is a normal subject for suspense/thriller films. I usually watch it in the evening, alone, and give myself all the time to appreciate the story. This kind of genre tickles my imagination. There are some questions

Environmental Problem Essay Example | Topics and Well Written Essays - 500 words

Environmental Problem - Essay Example equent development of the atom bomb that took the lives of millions across the globe, the real effect of technology on the life of humans was clearly evident. Our ancestors firmly believed that any form of technological advancements should enhance the knowledge of humans and be able to contain the goodness of humanity. They believed that the human condition was about transcendence and that there is a supreme reason behind the existence of mankind. They focused on practicing moral virtues and maintaining friendships. However, the world that we are in today is far from what they had envisaged. The modern world is more focused on producing goods and making money and humanity and cultural ethics are no longer finding a place in the regular businesses of men. Cultural institutions play a major role in constantly reminding us about how we have to lead our lives and ways to improve the human condition. Great philosophers such as Aristotle and Socrates believed in transcendence and channeliz ed their work and life towards living a virtuous and moral life. The change from a transcendent living towards a more secularized life can be attributed to movements such as the Renaissance, Reformation, Enlightenment and Marxism. All these movements worked towards promoting human reasoning beyond any cultural or religious belief. They lead the way to the development of modern day beliefs in relativism and agnosticism. In relativism moral beliefs no longer a common ground, rather it has become more subjective with every individual possessing their own moral beliefs and practicing the same without affecting those of another person. The religious belief held by Hebrews that God is the Supreme Being who loves all of us unconditionally and commanded us to live a virtuous life has not been reversed by agnosticism in which God is merely considered to be an idea as there is no real proof of his existence. The growth of technology has posed two serious consequences that could affect the growth

Marriage and Dating Essay Example | Topics and Well Written Essays - 2250 words

Marriage and Dating - Essay Example Was it a consequence of parents not being concerned in choosing the one their children should date or marry Or was it for the reason that parents are so strained in choosing the partner/suitor for their child There are numerous cultures where the parents are implicated in choosing whom their children should rendezvous or who to marry. These are widespread scenarios as to traditionalists. There are some matters involved as to the reason of such conduct of parents such as cultural variety or religious wisdom but also occurrence to broken homes and just pure concern to their children. The optimistic side as to parents deciding the one you date or the one you should wed are the for the subsequent motives: your parents only fancy the finest for you; they want somebody that is maybe for them is more fine looking or presentable, reputable or for other basis; they would want a spouse that would best suite you as to ethnicity, monetary status or even political status; the affluence of the family will not be shared to of those they consider that are lesser than yours but ought to be equivalent or superior than you have is a must; or they want to follow cultural norms; or merely they believe that the person they would like would mesh well with you than the one you opt. The downside of this is how about what you would like Almost certainly being with the person they chose would be agony on your part because of indifferences as to fondness, cultures, compatibility issues and the like which may lead to unproductiveness of the connection or even break up, heart ache and eventually separation. Family sociologists have shaped a variety of theories to make clear cultural and tribal disparity in marriage. Financial resources, partner-selection course, and culture are the center notion for the most widespread of these enlightenments. Both premise and experiential scrutiny suggest that larger economic possessions allow marriage and can amplify the motivations for marriage, particularly for men (Becker, 1991; Oppenheimer, Kalmijn, and Lim, 1997; Landale and Tolnay, 1991). When we sight the whole range of history and at hand human societies matrimony can be portrayed as a ethnically accepted relationships or a amalgamation of one man and one woman that is monogamy, of one man and two or more woman which is polyandry, there is cultural support of sexual contact amid the wedded partners of the conflicting and, generally, the anticipation that children will be bear of the affiliation (International Encyclopedia of the Social Sciences, 1977). To get the endorsement of the society it is essential that the unification be formed and documented in agreement with the understood mores and taboos, as in customary societies, or in agreement with standard laws, as in more urbane societies (Westermark, 1977). The tradition of marriage differs in a variety of parts of the globe and every civilization produces a marriage prototype suitable to itself (Ludlow, 1965). For Asian cultures it is ordinary to them that the parents would concur to each other that their brood should end up collectively. Maybe for the grounds of the following: keeping their affluence within the family, not allowing other backgrounds to mix with their culture, their child's hand for matrimony for trade

Inter-Recial Prejudice Essay Example | Topics and Well Written Essays - 1500 words

Inter-Recial Prejudice - Essay Example Important aspects of this definition are the words ‘damage/ injury’, ‘judgment/ action’ and ‘disregard’. Both damage and disregard may be considered as a result of the judgment passed by the person practicing prejudice upon the person who is at the receiving end. Research in prejudice (Baron and Bryne, 208-209) shows that such judgments are passed on the basis of stereotypes held and on the basis of the discrimination resulting from the stereotypes. Stereotypes are cognitive shortcuts that people use in order to categorize individuals on the basis of a few characteristics; without paying attention to any other characteristics that may distinguish the particular individual from the group. The stereotypes in themselves are not negative; but may be associated with other negative thoughts about the categories, which are then applied to the particular individual without even ascertaining if the individual deserves to be categorized in this manner. Mo ghaddam (in Schneider, Gruman and Coutts, 345) defines prejudice as ‘an attitude based solely on group membership’. This definition underlines the fact that an individual’s membership to a particular group is an important aspect of the way people view them; and could bias the attitudes of others if they hold stereotypes about the said group. Most types of group memberships are invisible to the outsider – for example, training, education, occupation, and religion. Unless the individual divulges these facts, others are unable to classify him / her on the basis of these affiliations that the individual has. But membership to groups like gender and race are not invisible; and come across as part of the individual’s physical characteristics. Thus, it becomes easy for others to classify an individual on the basis of these factors. When people from different racial background interact, often the first information they share with each other before they even initiate contact is the information supplied by their physical appearance. If an individual holds a negative stereotype against a particular race; he / she is likely to feel prejudiced against individuals from that racial background. This prejudice would be experienced even before there is any communication; and it is likely that due to the pre-existing prejudice, this individual short-changes the other simply due to their racial background (Sears, Peplau, Freedman and Taylor, 417). Baron and Bryne (207) describe another important aspect of why people experience prejudice – social categorization. They describe how people tend to categorize others on the basis of the extent to which they feel similar to those individuals. Persons who are perceived as similar become part of the ‘in-group’, and those who seem different become part of the out group. People also typically feel more favorable towards members of an in-group then towards members of an out-group. This is because people like to feel good about themselves and their group memberships; and thus tend to highlight not just the positive aspects of their individual selves, but those of others they feel similar to. For the same reason, they play down the negative aspects of their own and similar others’ behaviors. On the other hand, people tend to exaggerate the weaknesses of dissimilar others, and play down the positive aspects of their behavior. This leads to the Fundamental attribution error – a fallacy where people attribute positive causes to personal behavior (and as a consequence the behavior of similar others) and negative causes to behaviors of dissimilar others. Although the reason why humans prefer to categorize people into in-groups and out-groups is not properly understood; it is a tendency that is found in all people

Should the legislature of the state of texas pass senate bill 11 and Essay

Should the legislature of the state of texas pass senate bill 11 and senate bill 17 - Essay Example The two bills that were discussed were the SB 11, the campus carry bill and SB 17, the open carry bill (Habib 43). The bills passed and forwarded to the committee and the Senate respectively for considerations to be done. The Texas Moms Demand Action Chapter for the American Presidents Gun Sense has been advocating some strict gun regulations (Hupp 45). The president has had the chance to testify at the end of the day opposing both the SB 11 and SB 17 bills. The bills operate by expounding the system of the state for hidden handgun licenses. The system allows for those who are over the age of 21 to pass a check on criminal background and complete the safety and proficiency training to be allowed to carry concealed handguns (Lott 18). The SB 11 bill if passed will allow for those who have qualified for a CHL to carry their guns even inside the classrooms of buildings on college campuses. Presently, those who hold the CHL may carry the guns on campus but they are not allowed to carry them on the college buildings. The laws on taxes also allow the holders to carry other long guns such as the shotguns and rifles (Smith 25). The SB 17 bill, on the other hand, will expand the existing laws to allow the CHL holders to carry their handguns openly. Consequently, the topic of whether those who hold CHL tend to be law abiding and safe is paramount for the lawmakers to put into consideration as they debate on passing the two bills (Ludwig and Lott 20). The Texas based public security department has also posted the conviction rates done to the CHL holders compared to the general population of Texas on their website that date way back from 1996. Although, the DPS does not in any case consider the convictions made to the CHL h olders to be final until a year elapses after the convictions have been made (Tanne 14). The time is given to allow appeals to be done and to generate the reports at